This fully revised and updated second edition provides over 7,000 definitions of travel and tourism terminology used throughout the world, highlighting the many differences between US and European usage. It covers all aspects of the tourism industry, including hospitality, transport, and ancillary services. It explains the operating language of the travel industry, acronyms and abbreviations of organizations, associations and trade bodies, IT terms and brand names, and provides website addresses. Entries vary from one-line definitions to 500 word articles, and references are provided for further reading. This new edition contains over 500 new entries and the unique cross referencing system has been extended; for example accessing any entry about business travel leads to over 70 others. It is an essential reference tool for anyone involved in tourism research, and everyone in the travel industry.
Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritt...
Practical and easy to understand, the second edition of ACCESS: INTRODUCTION TO TRAVEL AND TOURISM is designed to prepare students for a successful career in the travel, tourism and hospitality industry. A 2005 winner of the Distinguished Achievement award from Association of Educational Publishers’, this edition has been updated to include new content and expanded topics in order to ensure that students understand all facets of the travel business. With updated coverage of technology, new profiles of industry leaders, additional activities, refined graphics and full-color photos, this concise text provides students with a wealth of practical information designed to help them refine their research skills, respond to real-world scenarios, identify key concepts, and remember critical information. Plus, accompanying instructor resources available both online and on CD make it easy for instructors to implement the text’s content in the classroom. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
The authors provide a basic geographic overview of the world and each major geographic region, providing insights about the geographic character of specific regions to show how they establish a setting for tourism.
Experience shows that drought shocks not only affect the agricultural sector but also trigger slowdowns in national growth, especially in poorly diversified transition economies.This book addresses drought mitigation measures that need to be incorporated into the design and implementation of economic reform and development programs.